The protocol relies on three parties in order to function: users, publishers and advertisers, with the goal of allowing companies to gain access to user’s attention – quite literally. BAT tokens are used as a form of currency on the platform for advertising services. How does the protocol work?īasic Attention Token is built on the Ethereum blockchain which is integrated into the Brave browser. They are supported by a team of 16 members, most of whom have either an engineering or research background. The pair have over 50 years of combined experience in programming and development. He was a veteran senior engineer at Mozilla and worked as a software developer at the Khan Academy prior to that. Brian Bondy is BAT’s CTO and has a similar story. Brendan invented JavaScript in 1995 too, and was involved in launching Mozilla Firefox in 2004.
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